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The most important word you can associate with employee engagement is trust.
Without it, there will be no positive engagement outcomes. End of story.
If the workforce does not trust its leaders, then they will not be engaged or committed to the leaders as individuals and the company as a whole. On our Intuitive Brands blog, the subject of trust is a frequently recurring theme and it is fundamental to the success of any organisation.
Employees who trust one another, their managers and their organisation are more inclined to be highly committed and willing to give the discretionary effort which acts as a critical differentiator between good businesses and great ones. Trust has to be earned through open and honest communication, through colleagues at all levels who truly live the company values and through a never ending dedication to consistency, ethical and moral integrity and commitment to those who work for you.
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