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There is a substantial amount of research data which proves that increased engagement levels have a direct correlation to bottom line profits. Many successful businesses who invest in employee engagement programmes have found this to be the case. Suddenly, employee engagement strategy has the attention of the finance directors as well!
But there are other ways in which better engagement levels can help to improve profitability. It's not just about the bottom line numbers. Each company is different and will have a different set of positive impacts and outcomes from their engagement efforts.
Engaged staff are more likely to stay with your company, so there is a tangible benefit in regard to recruitment costs and new hire training. They are more productive at work and offer better customer service, which in turn drives customer satisfaction, advocacy and revenues. It is a classic example of the service-profit chain in action, a proven concept which marries discretionary efforts of employees to increased profits.
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